The construction industry has always been about people — the skilled professionals who plan, design, and build our infrastructure. Yet, across North America, construction firms are grappling with a critical workforce challenge: attracting, onboarding, and retaining talent in an increasingly competitive labor market.
The Workforce Challenge
Today’s construction leaders are navigating a perfect storm of workforce pressures:
- Labor shortages are driving up competition for skilled trades and project management talent.
- Inefficient onboarding processes lead to lost productivity, rework, and delayed project starts.
- Fragmented communication across job sites and offices undermines collaboration and morale.
- Limited engagement and upskilling opportunities make it difficult to retain top performers.
These challenges don’t just affect operations — they directly impact profitability, safety, and project outcomes. As turnover rises and institutional knowledge is lost, the cost of retraining and rework increases, eroding margins and delaying delivery.
A Smarter Approach to Workforce Readiness
Savvy construction leaders are rethinking workforce development as a strategic differentiator. They’re moving beyond one-time onboarding and investing in continuous learning ecosystems that:
- Get new hires productive faster
- Standardize technology workflows across distributed teams
- Build loyalty by providing clear growth paths and professional development
- Extend knowledge sharing across all stakeholders — from general contractors to owners
This shift requires not only better training resources, but also the right technology to deliver, measure, and sustain learning across complex project environments.
IMAGINiT’s ProductivityNOW: Empowering Construction Teams to Succeed
IMAGINiT’s ProductivityNOW eLearning platform is designed specifically for construction professionals who rely on digital tools to manage modern projects. The platform helps teams optimize their use of industry-leading software — from Autodesk Construction Cloud (ACC) and Bluebeam to Procore and Global BIM Standards — ensuring every employee, subcontractor, and partner is aligned on best practices.
Key capabilities include:
- Comprehensive Learning Management System (LMS): Centralize and scale learning across teams, locations, and roles.
- Construction-Specific Content: Access curated courses on ACC, Procore, Bluebeam, and global standards relevant to construction workflows.
- KnowledgeSmart Skills Assessment: Identify skill gaps and benchmark proficiency to align training investments with real needs.
- Analytics and Reporting: Track learning progress and link training to measurable performance outcomes.
By pairing continuous education with actionable insights, ProductivityNOW enables construction firms to enhance productivity, reduce rework, and deliver projects on time — all while improving employee engagement and retention.
Building Retention Through Learning and Growth
In a competitive labor market, training isn’t just about compliance or certification. It’s a retention strategy.
When employees feel empowered to grow their skills and see that their organization invests in their success, loyalty follows. ProductivityNOW helps construction firms cultivate this environment — supporting not just new hire onboarding, but long-term professional growth.
The construction industry’s workforce challenge isn’t going away — but it can become a catalyst for transformation. By modernizing onboarding and retention strategies with tools like IMAGINiT’s ProductivityNOW, leaders can build stronger teams, deliver higher-value projects, and set the foundation for long-term success.
Learn more about ProductivityNOW for Construction Teams → View Brochure
