Using Reality Capture to Increase Customer Satisfaction Through Higher Quality Deliverables

February 6, 2025

The power of reality capture comes from the highly accurate measurements that high-definition laser scanners and aerial photogrammetry can provide. For example, Swinerton, a multi-billion-dollar, full-service national commercial construction company saw a dramatic improvement in its projects after shifting from manually measuring spaces to capturing existing conditions with a laser scanner.

According to Matt Zwetzig, Swinerton’s VD&C Manager, “Measurements were captured in a fraction of the time, teams knew they were working with accurate information, plans were created faster, correct parts were ordered the first time, and the parts fit as expected.” 

Since information from reality capture systems are often imported into Revit, CAD, and Civil 3D workflows, teams can work efficiently on designs that are made in the context of true existing conditions . This reduces rework and change orders. Projects are more likely to stay on time and on budget which leads to increased customer satisfaction and retention.

Not only are happy customers more likely to remain loyal to AEC firms and bring them repeat business, they are also more likely to refer the firm to others. Word of mouth is one of the most powerful marketing strategies and reality capture is one way to generate this positive business impact.

IMAGINiT provides industry leading expertise, helping clients of all sizes, optimize their project workflow and maximize their profits through the effective deployment of reality capture. We can help determine the right technology for your needs, assist with strategic planning, work with you on a proof of concept, provide “jumpstart” or custom training, to ensure success and maximize your ROI. 

Please reach out – we’d love to learn more about your business and how reality capture could transform your projects.

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